After moving to London to start his own marionette business, Sarg moved to New York City to perform with his puppets on the street. Īnthony "Tony" Frederick Sarg loved to work with marionettes from an early age. While ragamuffin parades that competed with Macy's would continue into the 1930s, the competition from Macy's would overwhelm the practice, and the last ragamuffin parade in New York City would take place in 1956. The public backlash against such begging in the 1930s (at a time when most Americans were themselves struggling in the midst of the Great Depression) led to promotion of alternatives, including Macy's parade. Ragamuffin Day featured children going around and performing a primitive version of trick-or-treating, a practice that by the 1920s had come to annoy most adults. The Macy's parade was enough of a success to push Ragamuffin Day, the typical children's Thanksgiving Day activity from 1870 into the 1920s, into obscurity. With an audience of over 250,000 people, the parade was such a success that Macy's declared it would become an annual event, despite media reports only barely covering the first parade. At this first parade, Santa was enthroned on the Macy's balcony at the 34th Street store entrance, where he was then crowned "King of the Kiddies". At the end of that first parade, Santa Claus was welcomed into Herald Square.
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There were floats, professional bands and live animals borrowed from the Central Park Zoo. In 1924, store employees marched to Macy's Herald Square, the flagship store on 34th Street, dressed in vibrant costumes. 7.1 Universal's Holiday Parade Featuring Macy's.